Sustainability Report 2016

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Message from our CEO

Karl-Johan Persson

”It has always been important for us to act in a way that makes it possible not just for present but also future generations to enjoy fashion. In a world with growing populations and finite resources, both H&M group and the entire fashion industry must look for new ways of working. I’m convinced our new sustainability strategy presented in this report will take us closer towards our vision; to lead the change towards circular and renewable fashion while being a fair and equal company.”

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