H&M’s Animal Welfare Policy

We believe that animals are entitled to humane treatment and to have their basic needs met. This must be respected through the adoption of good animal husbandry, and the fulfilment of our animal welfare requirements.

We recognize the importance of securing our supply of raw materials from an animal welfare perspective through tough requirements and full traceability. The Five Freedoms recommendations on animal welfare set out by the World Organisation by Animal Health (OIE), serves as the guiding principles on all farms used in the production of fibres for H&M products. In addition, we also have material specific requirements:

Animal hair

  • H&M does not accept rabbit hair, including angora rabbit hair.
  • H&M only accept hair from living and domesticated animals including but not limited to goat, alpaca, llama, camel, cow, buffalo, yak, horse and pig.
  • H&M does not allow hair from animals reared in cages for their hair or fur, including but not limited to raccoon, marten, fox, squirrel, sable chinchilla or ferret.
  • No vulnerable or endangered species must be used.
  • By the end of 2016, H&M requires full traceability down to farm level for all animal hair.


  • H&M does not accept mulesing.
  • For wool originating from Australia H&M require that it is declared as Non-Mulesed wool or Ceased-Mulesed wool according to National Wool Declaration.
  • By the end of 2016, H&M requires full traceability down to farm level for all wool.
  • By the end of 2017, H&M will only use wool from farms that fulfill the “H&M Basic Farm requirements for Good Animal Husbandry” which are based on the Five Freedom framework.


  • H&M does not accept real fur.

Down and feathers

  • H&M does not accept down or feathers from live plucked birds or from farms practicing live-plucking.
  • H&M does not accept down or feathers from farms with force-feeding practices (foie gras).
  • H&M only accept down and feathers from slaughtered birds bred for meat production, with an exception of foie gras production.
  • No vulnerable or endangered species must be used.
  • All down and feathers must be sterilized to meet H&M’s Hygienic and Clean requirement for down & feather products.


  • H&M only accept products made of leather from cow, buffalo, sheep, goat, fish or pig that have been bred for meat production.
  • H&M does not allow cow, calf or ox leather from India.
  • H&M does not allow leather from Bangladesh due to poor tannery processes in the country.
  • H&M does not accept leather from aborted animals, including but not limited to slink, karakul, astrakhan, broadtail, persian lamb, swakara or krimmer.

Exotic skin

  • H&M does not accept real exotic animal skins, including but not limited to; snake, alligator, crocodile and lizard.

Animal testing

  • H&M does not accept animal testing on any cosmetic products, either during production or on finished products.
  • We do not allow the use of cosmetic ingredients which have been tested on animals after 11 March 2009 relating to cosmetic ingredient development or cosmetic ingredient safety assessment.


Here you find the list of our various policies.

Animal Welfare

We care about animal welfare and the protection of endangered species.

Wool standard

Responsible wool standard to improve animal welfare

Sustainability Reports

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