Materiality matrix

To identify and prioritise the issues that are most relevant to our stakeholders and our business we analyse our stakeholders’ expectations as well as the social, environmental and economic impacts along our value chain systematically in a materiality analysis. This helps us to prioritise the right Conscious Actions and to decide which topics we should focus our reporting on.

As part of this analysis, we have considered  a number of external standards such as the GRI G4 Aspect list, legislation, investor and NGO questionnaires, peer reviews, business intelligence, lifecycle assessment results, stakeholder dialogue and stakeholder reports as well as media coverage. We consulted several different external stakeholders to verify and adjusted our findings according to their feedback. Find out more details about this process in the how we report-section.

Below materiality matrix summarises the findings from this analysis.

Material topics - Click "See more" to expand the full list >
Focus Area                            Material Aspects included                           
Provide fashion for conscious customers 1. Conscious products and materials Materials (G4), Products and Services (G4), Product and Service Labelling (G4)
2. Involve our customers and colleagues Sustainable Customer Behavioural Change
3. Animal Welfare Animal Welfare
Choose and reward responsible partners 4. Supply chain management Purchasing Practices, Supplier Environmental Assessments (G4), Supplier Assessments Labour Practices (G4), Investments (Human Rights) (G4), Supplier Human Rights Assessments (G4, UNGRF), Human Rights Grievance Mechanisms (G4, UNGRF), Supplier Capacity Building, Labour Practices Grievance Mechanisms (G4), Non-discrimination (G4, UNGPRF), Harassment (UNGPRF), Child Labour (G4, UNGPRF), Forced or Compulsory Labour (G4, UNGPRF), Overtime in Supply Chain (G4, UNGPRF), Supply Chain Fire and Building Safety (UNGPRF), Land Rights (UNGPRF)
5. Fair living wages Fair Living Wages in Supply Chain (UNGPRF)
6. Industrial relations Freedom of Association and Collective Bargaining (G4, UNGPRF)
Be ethical 7. Anti-corruption Anti-Corruption (G4), Public Policy (G4), Compliance (G4)
8. Employer of choice Employment (G4), Labour/Management Relations (G4), Occupational Health & Safety (G4, UNGPRF), Training and Education (G4), Employee Satisfaction
9. Other human rights Investment (G4, UNGPRF), Assessments (G4, UNGPRF), Human Rights Grievance Mechanisms (G4, UNGPRF)
10. Diversity & equality Diversity and Equal Opportunity (G4), Non-discrimination (G4, UNGPRF)
11. Responsible marketing Marketing Communications (G4), Customer Privacy (G4), Compliance (G4)
Be climate smart 12. Climate (Emissions from our
own operations; Emissions along
our value chain)
Energy (G4), Emissions (G4)
Reduce, reuse, recycle 13. Close the loop on textile fibres End of Life solutions/Circular Economy Strategies
14. Waste Effluents and waste (G4)
Use natural resources responsibly 15. Packaging Packaging (G4)
16. Water stewardship Water (G4)
17. Chemical management Effluents and Waste (G4), Customer Health & Safety (G4)
Strengthen communities 18. Community development
(Investments in shared value;
Community support; Making a
difference beyond H&M’s value chain
– the H&M Conscious Foundation)
Indirect Economic Impacts (G4), Local Communities (G4), Access to clean water (UNGPRF)
Other 19. Economic performance Economic Performance (G4)
20. Market presence Market Presence (G4)
21. Biodiversity Biodiversity (G4)
22. Environmental expenditures Overall (G4)
23. Anti-competitive behaviour Anti-competitive Behaviour (G4)
24. Responsible tax planning
Responsible Tax

Sustainability Reports

GRI Index

We are committed to transparent reporting and want to provide information in a way that is most valuable to our diverse stakeholders.

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