100% of the paper used for our mail order catalogues is EU Flower eco-labelled.
Our ambition is to increase our use of FSC-certified paper globally, regardless of the origin. For example, all of our receipt rolls are made of FSC-certified paper. FSC is a leading international forest certification association, guaranteeing that the paper comes from a sustainable source. In 2010, we developed guidelines for the procurement of paper and paper products in order to help buyers at H&M make sustainable choices. The guidelines encourage the use of recycled fibre or fibre from certified sustainable sources and more environmentally conscious bleaching and printing processes.
Our greatest paper use is in our mail order catalogue. For this we use EU Flower labelled paper and the majority of the fibre comes from certified forests. The printers used for the catalogue are certified to ISO14001. All of our mail order packaging boxes are made of cardboard with at least 60 percent recycled content. All of our head office printers are set to double-sided printing as the default setting.