Reduce, reuse, recycle - our Conscious Actions

We strive to reduce, reuse and recycle wherever we can – packaging, hangers and shopping bags, to name a few examples. However, the biggest concern is the actual clothes and textiles, and what happens when consumers no longer want or need their garments. Today, far too much fash­ion goes out with the household waste and ends up in landfills.

According to a study conducted by WRAP, around one-third of clothing in the UK goes to landfill, while the U.S. Environmental Protection Agency (EPA) estimates that textile waste occupies nearly 5% of all landfill space in the US. About 95% of this could be reused or recycled. This is why we need to change something about the fact that resources are extracted on one end and wasted on the other. This opens up great oppor­tunities. A new source for making new garments with low-impact materials, for example, while reducing waste and minimising the need for land, water, chemicals and more to make virgin raw materials.

Read more here about the conscious actions we are taking to fulfil our commitment to reducing, reusing and recycling.

Garment collecting

Don’t let fashion go to waste – give your old clothes a new life.

Closing the loop

Our goal is to produce fashion in a closed loop, using less of our planet's resources and reducing waste instead.

Carrier bags

Our studies showed that recycled plastic is the best material for carrier bags from an environmental perspective. Surprised?

Waste management

We aim to minimise all types of waste. Our general requirement is that all waste should be reused or recycled.


We are constantly looking to find better solutions for product and transport packaging.

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