So, we strive to reduce, reuse and recycle across our operations. But the really big question is: What happens to clothes when consumers no longer want them? In many countries there are great systems to, for example, give unwanted clothes to charities. But still, too many clothes end up in landfill. In the UK alone, according to a study conducted by WRAP, some 31% of all textiles end up in the bin.
According to the Environmental Protection Agency (EPA), 5% of US landfills consist of textiles. 95% of these could be reused or recycled. So we need to change something about that virgin resources are extracted at one end and wasting on the other. This opens up great opportunities. A new source of materials for making low-impact clothes, for example. Or to reduce the waste on our planet. And to minimise the need for land, water, chemicals and more to make virgin raw materials. This is why we are aiming for nothing less than creating a closed loop for textile fibres and to find ways for turning unwanted clothes into new fashion.