Conscious collections & products

We aim to make it easier for our customers to make an informed and more sustainable choice. Therefore, we offer our customers a contiously growing range of products with an added sustainability value: regular coordinated Conscious Collections as well as a constant range of Conscious products.

In our stores, the label "Conscious" highlights all such products, for example those being made out of more sustainable raw materials. Following the success of the Garden Collection in 2009, H&M introduced this concept with a first dedicated Conscious Collection in Spring 2011.

Conscious Collections will as coordinated collections under different themes appear regularly in our stores and may be accompanied by dedicated communication activities.

Conscious products are available in our stores throughout our range and the entire year, labeled with green a hang tag that informs our customers about the product´s added sustainability value.

Conscious Actions

It’s our promise to bring our customers more sustainable fashion choices.

Interview with Creative Advisor

Conscious Materials

From PET bottles to eucalyptus, learn more about our more sustainable materials.

H&M uses cookies to give you the best experience on our website. If you continue to use our services, we'll assume that you're happy with this. Find out more about cookies