Be ethical - our Conscious Actions

Being ethical is about doing the right thing. Respecting laws and regulations wherever we operate, paying taxes accordingly and taking a clear stance against corruption. Beyond that, it also means respecting human rights and embracing diversity and inclusion. We celebrate differences both outside and within our own walls.

We interact with millions of people across various countries and cultures. Whether you are a customer, colleague, business partner or any other stakeholder, we believe that mutual respect, integrity, transparency and honesty are essen­tial to our business. Our commitment to be ethical throughout our opera­tions is firmly rooted in our corporate values.


Read more here about the conscious actions we are taking to fulfil our commitment to being ethical.  

A fair partner

Anti Corruption

Our business principles commit us to comply with all rules and regulations wherever we operate and to not accept any form of corruption.


H&M pays taxes and other fees according to local laws and regulations in the countries where we operate.

Responsible Marketing

H&M’s marketing has a major impact and it is essential to convey a positive image. We do not aim to communicate any specific ideal, but rather a range of styles and attitudes.

The H&M Way

"The H&M Way" (PDF) defines who we are, what we do and how we do it.

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