Alek Wek official ambassador

Alek Wek – H&M Foundation’s official ambassador

The Sudanese model Alek Wek is ambassador  for the H&M Foundation. Alek was introduced to H&M Foundation when she was asked to give her opinion on which global challenges she found most immediate and relevant for the Foundation to support.



“H&M is a great fashion brand and I am happy to work with a company that gives back in such an impactful way. The three focus areas have all affected my home country, so it is with a sense of pride that I  lend my voice to the H&M Foundation”

Alek Wek, Ambassador H&M Foundation

Alek Wek was born in Southern Sudan and raised in the Dinka tribe. At fourteen, she was forced to flee to London to escape civil war. Soon thereafter, Alek was discovered at a London street fair. She quickly rose to the top of the modeling industry and was named “Model of the Decade” by i-D magazine.

Today Alek’s influence extends far beyond the fashion world:

  • She spoke at the International Black Caucus Foreign Affairs as a member of a panel that included Hilary Clinton amongst others.
  • She has also served on the advisory board for the U.S. Committee for Refugees.
  • She frequently speaks in New York area schools to raise awareness around famine in Southern Sudan and to educate children on the importance of nourishment.
  • She is Goodwill Ambassador for the UN Refugee Agency UNHCR
  • She is behind the Bracelet of Life campaign in conjunction with Médecins Sans Frontières / Doctors without Borders.
  • She works closely with AIDS awareness organisations, children’s charities, and non-profits dedicated to breast cancer research.

The collaboration with Alek Wek was started in April 2014 and will initially run for a three year period.

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