About H&M Conscious

About H&M Conscious

Making more sustainable fashion choices available, affordable and attractive to as many people as possible. That's what H&M Conscious is all about. We want to be able to offer the latest trends and the possibility of exploring your own personal style - in a conscious way.

At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.

Karl-Johan Persson, CEO

The trend of sustainable, environmentally friendly and ethical products is constantly growing. Not the least in the fashion industry. This opens opportunities to further strengthen our customer offering by adding sustainability value to our products. We want to make sure our customers are proud of what they wear and our colleagues around the world to feel proud of where they work.

Our planet is facing scarcity issues on many fronts and far too many people live in poverty. Clean water, climate change, textile waste and wages and overtime in supplier factories are some of the key challenges in our industry.

We want to use our scale to bring about systemic change to our industry and across our entire value chain. Together with our colleagues, customers, stakeholders, business partners and peers, we have the opportunity to truly make a difference – all the way from improving the livelihood of a cotton farmer to lowering the climate impact from washing and drying our clothes.

For us, sustainability is a word of action. A mission that is built on passion, long-term thinking and teamwork. Everything we do needs to be economically, socially and environmentally sustainable. All highly interconnected. All equally important for our future growth.

This is why we have created H&M Conscious. With seven commitments at heart, Conscious is the name for everything we do for a more sustainable fashion future. Hundreds of Conscious Actions – big and small, short- and long-term – are dedicated each year to make sure these commitments are put into practice. Our Conscious fashion collection is just one of the many examples of what we do for a more sustainable fashion future.


Our commitments:


CEO Message

CEO Karl-Johan Persson gives his views and opinion on our latest sustainability performance.

Vision & Policy

Here is our vision and policy.

Value chain challenges

H&M Conscious adresses the challenges along our entire value chain.

H&M and the textile industry

Check out more facts about our sustainability work and the responsibility we take in all the countries where we operate.

H&M uses cookies to give you the best experience on our website. If you continue to use our services, we'll assume that you're happy with this. Find out more about cookies