This vision applies to every brand within H&M group. We all share the same values, the same belief in fairness, diversity and equality and the same ambition to lead the change towards a sustainable fashion and design industry.
While we have a long and well-established history in sustainability, projected population growth figures and natural resource levels make it clear that a different approach to our work is needed, hence the creation of our latest vision and strategy.
But our vision is not only necessary from a social and environmental perspective – it also makes good business sense. Long-term investments in sustainability provide us with long-term business opportunities that will keep H&M group relevant and successful in our rapidly changing world.
We know that achieving our vision will not be easy, but we always strive to embrace and tackle challenges. By continuing to work with and learn from stakeholders and industry experts who help set and shape our sustainability work, we believe that we are in a strong position to have a positive impact. Furthermore, by applying a sciencebased approach to our work, we can set the best goals and roadmaps possible to drive positive change throughout our company and the wider industry.